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Configure store ordering channels

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Ordering channels controls how customers reach a store's ordering menu: the store's URL slug, and widgets you can add to an external website so customers can order without leaving it.

Set the store slug​

A slug is the part of the store's URL that identifies it, appearing after the domain name:

www.ordering.co/yourstore

Choose any word as the slug — pick one that's easy for customers to remember and that represents the brand well.

  1. Select Ordering channels.

    Ordering channels option in the store settings menu

  2. Enter the slug you want. Make sure it's unique and represents the store well.

    Slug field in the ordering channels panel

Add an ordering widget​

Widgets let customers place orders directly from an external website. There are two types:

  • Popup widget: opens a small ordering window when a customer clicks a designated area on the website, without leaving the current page.

    Popup widget example on an external website

  • Inline widget: embeds directly into a section of the website, integrating the ordering flow into the page layout.

    Inline widget example embedded on an external website

Choose Popup or Inline, then add the required information to configure the widget on the target website.

Widget configuration options in the ordering channels panel

Use cases​

  • Local restaurants: use a memorable slug so nearby customers find the ordering page easily, and add an inline widget so they can order without leaving the site.
  • E-commerce websites: embed a popup widget on product pages to support quick purchase decisions.
  • Food delivery platforms: give each partner store its own slug, and use inline widgets on a shared site to streamline ordering across multiple vendors.
  • Event catering: create an event-specific slug and use a popup widget on the event page to capture orders.