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Set up Google Analytics

Use the GA4 Measurement ID for the web data stream assigned to this storefront. Open Settings → Apps & developers → Analytics & tracking → Google Analytics.

Create a Google Analytics account​

Use the Google Analytics account and property authorized for the site. Create a property only if the site needs its own measurement scope.

Select Web​

Select the web data stream for the intended site. Confirm its URL before using the identifier.

Accept the terms​

Complete any account or property setup required by your organization before proceeding.

Copy the Measurement ID​

Copy the GA4 Measurement ID (prefix G-) from the web stream. Enter it in the Google Analytics field for the selected project and save. The UA- prefix belongs to the historical Universal Analytics workflow.

Coordinate site tags​

If your implementation uses a site tag or a tag manager, confirm the placement with the team responsible for that site. Coordinate the site tag and the Dashboard configuration to avoid duplicate measurements.

Verify received events​

Verify a test action on the intended storefront and look for the corresponding event in the selected property. Check expected event names and parameters for your project, including any e-commerce events you use.