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Set up Facebook Pixel

Open Settings → Apps & developers → Analytics & tracking → Facebook Pixel. Use the Meta Pixel ID for the intended storefront and project.

Copy your Facebook Pixel ID​

In the Meta account that owns the data source, copy the Pixel ID from Events Manager. Paste it in the Facebook Pixel field in Dashboard and save.

Create a new Facebook Pixel​

Create a data source in the approved Meta account if one is required. Confirm who owns it and which storefronts should report to it.

Benefits​

Use received events to confirm the measurement workflow for the storefront and campaigns in scope.

Practical configurations​

Generate a test action on the intended storefront. Check that the corresponding event reaches the selected Meta data source under the expected consent conditions.

Conclusion​

Review the saved ID and confirm the actual test event in Meta before relying on the integration.