---
title: "Brands"
description: "Create a brand, customize its identity, and associate it with specific business locations."
canonical: https://docs.ordering.co/docs/products/ai-dashboard/orders-stores-operations/brands/
---

# Brands

_Create brands and associate them with businesses._

[Video: Brands video walkthrough](https://docs.ordering.co/media/ai-dashboard/videos/brands.mp4)

This narrated walkthrough demonstrates the same workflow documented in the written, step-by-step guide directly below.

## Mastering brand management: a step-by-step guide

In any multi-location or franchise-based business, maintaining brand consistency while managing individual business units is crucial. The **Brands** module is designed to act as a central hub where you can organize your franchises, customize their identity, and link them to specific business locations.

This guide explains how to create a brand, add its details, and associate businesses with it.

---

### Phase 1: Navigating the brands dashboard

When you first enter the **Brands** section from the sidebar, you are greeted with a high-level overview of all your existing brand franchises.

1. **Search & Filter:** Use the search bar at the top to quickly find a specific brand by name.
2. **Brand Cards:** Each brand is represented by a card showing its logo, name, and internal identifier.
3. **Quick Actions:** From the main dashboard, you can click **"View Details"** to edit a brand or **"Delete"** to remove it entirely.

[Video: Brands — animated step 1](https://docs.ordering.co/media/ai-dashboard/clips/brands/gif-01.mp4)

### Phase 2: Creating a new brand

Adding a new franchise to your portfolio is a straightforward process:

4. Click the blue **"+ Create Brand"** button in the top right corner.
5. **Upload a Logo:** Drag and drop or select an image (PNG, JPG, JPEG, or WEBP).
6. **Basic Information:** \* **Name:** The public-facing name of the brand.

- **Slug:** A URL-friendly version of the name (e.g., `pizza-pros`).
- **Internal Name:** An identifier used only for your internal records.

7. **Timezone:** Select the primary timezone for the brand’s operations.
8. Click **"Create Brand"** to save.

[Video: Brands — animated step 2](https://docs.ordering.co/media/ai-dashboard/clips/brands/gif-02.mp4)

### Phase 3: Configuring brand details & businesses

Once a brand is created, you can dive deeper into its configuration by clicking **"View Details"**.

The "General" Tab

Here, you can toggle the brand's **Status** (Active/Inactive) and update contact information such as **Cellphones** and **Phone numbers**. This ensures that the franchise remains reachable and its operational status is clear.

The "Businesses" Tab

This is where the magic happens. A "Brand" is the umbrella, and "Businesses" are the individual locations under that umbrella.

9. Switch to the **Businesses** tab.
10. Search for specific locations using the search bar.
11. **Assigning Locations:** Simply check the box next to a business (e.g., "Pizza Place") to link it to the brand. You will see a green confirmation toast: _"Business assigned to franchise."_
12. **Bulk Selection:** You can use "Select All," "Select All (Page)," or "Select None" to manage large numbers of locations quickly.

[Video: Brands — animated step 3](https://docs.ordering.co/media/ai-dashboard/clips/brands/gif-03.mp4)

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## Tips & tricks for efficiency

- **Consistent Slugs:** When creating a brand, keep your slugs short and descriptive. This helps with cleaner URLs if you ever integrate this data into a customer-facing web portal.
- **Use Internal Notes:** In the "General" settings, use the **Internal Notes** field to record specific franchise agreements, point-of-contact names, or special operational requirements.
- **Logo Optimization:** While the system accepts various formats, use a high-resolution PNG with a transparent background for the most professional look across the platform.

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## Best practices

- **Audit Regularly:** Periodically review the **Businesses** tab within each brand and confirm the listed location assignments.
- **Keep Statuses Accurate:** If a franchise is undergoing renovation or is temporarily closed, toggle the **Status** to inactive rather than deleting the brand. This preserves your data and history.
- **Naming Conventions:** Use a standard naming convention for your "Internal Names" (e.g., `BRAND_ID_REGION`) to make searching and reporting easier as your business grows.

---

## Conclusion

Use the Brands area to group related businesses and maintain the name, slug, logo, and contact information shown for each brand.

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