---
title: "Campaigns"
description: "Create, manage, and review customer campaigns and their performance in the Ordering.co dashboard."
canonical: https://docs.ordering.co/docs/products/ai-dashboard/growth-promotions/campaigns/
---

# Campaigns

_Create, manage, and review customer communications._

[Video: Campaigns video walkthrough](https://docs.ordering.co/media/ai-dashboard/videos/campaigns.mp4)

This narrated walkthrough demonstrates the same workflow documented in the written, step-by-step guide directly below.

## Navigate the Ordering.co Campaigns dashboard

The **Ordering.co** Campaigns dashboard is designed to provide high-level insights while offering deep-dive controls for every message you send. Here is a step-by-step guide to making the most of these features.

### 1. Performance tracking & analytics

Upon entering the dashboard, you are met with three core metrics that define the health of your campaigns:

- **Total Sent:** The cumulative number of messages delivered to your audience.
- **Avg. Open Rate:** The percentage of recipients who opened your email, a key indicator of your subject line’s effectiveness.
- **Avg. Click Rate:** The percentage of users who engaged with your content by clicking a link or button.

Below these metrics, you can view your full campaign history. Each entry displays real-time performance data and its current status—whether it is "Sent," "Scheduled," or "Pending".

### 2. Organization with status filters

As your business grows, so will your list of campaigns. To maintain a clutter-free workspace, use the **Status Filter**. This allows you to toggle your view between:

- **Pending:** Campaigns currently in draft or awaiting approval.
- **Scheduled:** Future blasts set for a specific date and time.
- **Ended:** Completed campaigns for review and analysis.

[Video: Campaigns — animated step 1](https://docs.ordering.co/media/ai-dashboard/clips/campaigns/gif-01.mp4)

### 3. Optimizing email infrastructure

Under **Email Settings**, configure the SMTP host, encryption option, and sender address. Confirm deliverability requirements with your email provider.

[Video: Campaigns — animated step 2](https://docs.ordering.co/media/ai-dashboard/clips/campaigns/gif-02.mp4)

### 4. Building a new campaign

When you click **+ New Campaign**, you’ll follow a streamlined three-step process:

- **General Details:** Name your campaign for internal tracking and select your communication channel (e.g., Email).
- **Audience Definition:** Target your users with precision. You can filter by purchase history, registration dates, or target "Open Carts" to recover lost sales. Choose a **Fixed** audience for a one-time blast or a **Dynamic** audience that automatically adds new users as they meet your criteria.
- **Content Creation:** Select a template (like a "Welcome Series" or "Flash Sale") and use the **Device Preview** to see exactly how your layout translates to mobile devices. You can also customize CTA button colors and links to match your brand identity.

[Video: Campaigns — animated step 3](https://docs.ordering.co/media/ai-dashboard/clips/campaigns/gif-03.mp4)

---

## Tips, tricks & best practices

- **Check the Mobile Preview:** Use **Device Preview** to review layout and CTA placement on a narrow screen.
- **Consistent Branding:** Keep your written brand voice consistent across every email template to build trust.
- **Review Open Carts:** Use the **Open Carts** audience filter when you want to configure a reminder for that audience.
- **Review SMTP Settings:** Periodically confirm the SMTP port, encryption, sender address, and provider requirements.

---

## Conclusion

Use the Campaigns dashboard to configure an audience and template, then review delivery, open, and click metrics shown for the campaign.

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