Built-in marketing tools
Your dashboard already has the tools to win the first order and the second one: offers and coupons, ad banners, cart recovery, and tracking pixels.
Where: Marketing
Advanced offers: coupons and automatic discounts
Create offers in Marketing › Advanced offers. Each offer has three parts:
- General: name, description, dates, priority, whether it can combine with other offers, an image, and where it applies: sites, stores, users, or loyalty levels.
- Rules: what it discounts (subtotal, delivery fee, service fee, or a product), by a percentage or a fixed amount, applied as a coupon the customer types or an automatic discount.
- Conditions: products or categories, minimum purchase, total uses and uses per customer, payment methods, delivery zones, order type, maximum discount, and timing rules.
If your offer screen has a Sites tab, select your website and apps there: an offer without sites may not apply. Always test a coupon yourself before you announce it.
| Goal | Example offer |
|---|---|
| Win the first order | Coupon WELCOME: free delivery, once per customer, ends in 30 days |
| Fill a slow afternoon | Automatic 10% off between 3 and 5 p.m. on weekdays |
| Promote a new merchant | Automatic discount on one store only, launch week |
| Raise the basket | Free delivery above a minimum subtotal |
| Cap your spend | Limit total uses to a fixed number; the offer stops itself |
Ad banners
Promote stores, products, or campaigns inside your own website and Customer App. In Marketing › Ad banners, choose where the banner shows, upload the image, and link it to a store or product. Merchants who want visibility can pay you for a banner slot.
Cart recovery
Customers who add items and leave can get an automatic reminder. Create a rule in cart recovery with the delay since the cart was last opened, and choose email, SMS, or push notification. A short reminder an hour later recovers orders you would otherwise lose.
Tracking pixels and analytics
To measure ads and visits, add Google Tag Manager, Google Analytics, or a Meta pixel in the third-party code fields of your website's advanced settings (Chapter 11). Install them before launch so you capture data from the first day.
Email, WhatsApp, and SMS campaigns to your customer list are sent with outside tools such as Mailchimp, Klaviyo, Brevo, or WhatsApp Business. Export your customers from the dashboard (Chapter 38) and keep the list in your campaign tool.