---
title: "Grow merchants and customers together"
description: "Every new merchant brings its own customers, and every new customer makes the marketplace more valuable to merchants. Grow both, one neighborhood at a time."
canonical: https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-7-grow/grow-together/
---

# Grow merchants and customers together

Every new merchant brings its own customers, and every new customer makes the marketplace more valuable to merchants. Grow both, one neighborhood at a time.

## Use merchants as your best marketing channel

- Give each merchant a QR code, a counter card, and bag stickers pointing to their store on your marketplace.
- Ask them to post their store link on their own social profiles and Google listing.
- Feature new merchants in a banner and an offer during their launch week.

## Use your data to choose the next merchants

Your reports show what customers order, at what times, and where. Look for gaps: no pizza in a busy zone, no late-night option, no grocery delivery on Sundays. Those gaps are your next sales calls.

## Expand area by area

When one area runs smoothly (fast acceptance, on-time deliveries, good reviews), add the next one: recruit five or more merchants there, extend zones and driver groups, and repeat your launch steps.

> **Go deeper**
>
> The free Ordering.co Growth Playbooks cover recruiting merchants, building a driver fleet, local SEO, promotions without losing margin, and making money from a marketplace, step by step. Find them at [ordering.co/resources](https://www.ordering.co/resources).