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Let merchants apply online

Once your marketplace is known, merchants will want to join. Business signup lets them apply from your website, and you approve them.

Where: Settings › Platform settings

  1. Turn on business registration. In your platform settings (Settings › Platform settings), turn on business registration.
  2. Require approval. Turn on business signup approval so new merchants cannot log in until you enable them.
  3. Get notified. Turn on the email or push alert for new business owner signups in your notification settings.
  4. Add a "Sell with us" link. Point it to the business signup page from your homepage and footer, and explain the benefits on a CMS page (Chapter 11).

What the merchant experiences​

The merchant opens your website, chooses to sign up as a business, fills in the form, and sees a message that you will contact them. When you enable their account, they receive an email with dashboard access and can start creating their store.

Call before you approve

Approval is your quality filter. A five-minute call to confirm the merchant is real, can deliver on time, and understands your fees prevents bad first orders. Approve, then send the onboarding kit the same day.