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Build your first store, end to end

Build one store completely before you add more: details, menu, schedule, zones, and payments. It becomes your template, and it is the real content the app stores need to see.

Time: 1 to 3 hours · Where: Stores › Add new store

Create the store​

  1. Go to Stores › Add new store.
  2. Enter the business name and check the slug. The slug is the store's web address, generated from the name. It must be unique.
  3. Add contact details. Phone, and the email that should receive order notifications.
  4. Set the address. Type it or search on the map. The address anchors the delivery zones and sets the store's time zone, so be precise.
  5. Upload images. Logo 512 × 512 px and header 1350 × 400 px, PNG or JPG. Add gallery photos if you have them.
  6. Choose payment methods. At least one is required. You can start with cash and add card payments in Chapter 19.
  7. Save, then choose "Start with an empty menu" or import a menu (Chapter 15).

Complete the store details​

Open the store again to finish the details. The tabs include Information, Owner, Categories, Location, Images, and SEO. On Information you can add a short description, mark the store as featured, add a ribbon such as "New" or "Free delivery", and link the store's social profiles.

The five things every store needs to appear​

A store can exist in your dashboard and still be invisible to customers. Customers only see it when all five are true:

The five things every store needs to appear: enabled, a schedule, a menu, the order type turned on, and a zone that covers the customer address.
Keep it hidden until it is ready

Leave a new store disabled while you load it. Turn it on only when its menu, hours, and zones are complete, so no customer lands on a half-built store.

Duplicate it for the next store​

When your first store is complete, use Duplicate on the store's summary panel to create the next one, then change the name, address, owner, and products. It saves hours when many merchants share a similar setup.

Zones do not come with the copy

A duplicated store does not keep its delivery zones. Create them again, or share a zone from the original store (Chapter 17). Then check the schedule, payment methods, and owner on the copy before you enable it.

Real scenario: A ready-made base for every merchant

A marketplace owner in Argentina wanted every new merchant to start from the same base and only load their own products and hours. He built one complete store, deleted its sample products and categories, and kept it disabled as a template. For each new merchant he duplicates it, adds the zones, and hands it over to the business owner.