---
title: "Your 30-day launch plan"
description: "A realistic marketplace launch takes about a month. Most of that time is the Apple and Google review, which runs in the background while you build."
canonical: https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-0-start-here/launch-plan-30-days/
---

# Your 30-day launch plan

A realistic marketplace launch takes about a month. Most of that time is the Apple and Google review, which runs in the background while you build. Here is the order that keeps you moving.

**Use it as:** your checklist · **Adjust:** to your pace

![The slow track depends on Apple, Google, and your domain provider. Start it on day one.](https://docs.ordering.co/img/docs/launch-guide/30-day-launch-plan-1.png)

_The slow track depends on Apple, Google, and your domain provider. Start it on day one._

| When         | What to do                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                                            |
| ------------ | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Day 1**    | **Sign in** ([Ch. 2](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-0-start-here/your-login/)). **Open your Apple and Google developer accounts** as an organization ([Ch. 8](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/developer-accounts/)). Register or choose your domain ([Ch. 10](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/domain-and-maps-key/)).                                                                                                                                                |
| **Days 2–3** | Create your Google Maps API key ([Ch. 10](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/domain-and-maps-key/)). Brand your website: logo, colors, homepage ([Ch. 11](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-3-build-the-marketplace/brand-your-website/)). Create your business categories ([Ch. 12](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-3-build-the-marketplace/business-categories/)).                                                                                                                          |
| **Days 3–5** | **Build your first store completely**: details, menu, schedule, zones, payments ([Ch. 13](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-3-build-the-marketplace/first-store/) to [Ch. 19](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-3-build-the-marketplace/accept-payments/)). Place a test order on it.                                                                                                                                                                                                                                                                         |
| **Days 5–7** | Grant Ordering.co access to your developer accounts and **submit the app request form** with one real store live ([Ch. 8](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/developer-accounts/) and [Ch. 9](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/request-your-apps/)). Point your domain ([Ch. 10](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-2-slow-parts-first/domain-and-maps-key/)).                                                                                                               |
| **Week 2**   | Add your first merchants and business owners ([Ch. 20](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-4-merchants/add-merchants/) to [Ch. 23](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-4-merchants/merchant-readiness/)). Import their menus ([Ch. 15](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-3-build-the-marketplace/import-menus/)). Set commissions and payment splits ([Ch. 24](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-4-merchants/commissions-and-splits/)). Your test apps arrive for review. |
| **Week 3**   | Create drivers and delivery groups, turn on automatic dispatch ([Ch. 26](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-5-orders-and-logistics/order-flow/) to [Ch. 28](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-5-orders-and-logistics/automatic-dispatch/)). Train merchants on the Business App. Run full test orders ([Ch. 31](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-6-go-live/test-drive/)).                                                                                                                                         |
| **Week 4**   | Pre-launch checklist ([Ch. 32](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-6-go-live/pre-launch-checklist/)). Soft launch on the web with friends and merchants' regulars. Prepare launch marketing ([Ch. 33](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-6-go-live/launch/) and [Ch. 34](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-7-grow/marketing-tools/)).                                                                                                                                                                                |
| **Day 30 +** | Apps go live in the stores. Announce them. Review reports weekly and keep adding merchants ([Ch. 37](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-7-grow/grow-together/) and [Ch. 38](https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/part-8-running-it-well/routines-and-reports/)).                                                                                                                                                                                                                                                                                                       |

> **Tip**
>
> Apple and Google reject apps that have no real content. Have at least **one real store with a real menu** live before you submit the app request form. That is why store building sits in the first week.