---
title: "Four marketplace setups"
description: "The same platform runs very different businesses. Find the setup closest to yours and use it as your starting configuration."
canonical: https://docs.ordering.co/docs/discovery-ordering/launch-your-marketplace/appendices/marketplace-setups/
---

# Four marketplace setups

The same platform runs very different businesses. Find the setup closest to yours and use it as your starting configuration. Businesses here are fictional illustrations.

### 1 · City food marketplace

**Like:** Northside Eats, with restaurants, cafés, and bakeries in one city.

- **Categories:** Restaurants, Fast food, Bakery & café, Healthy, Desserts.
- **Stores:** built by you from imported menus; one business owner per merchant.
- **Zones:** two or three layered circles per store, shared between stores in the same area.
- **Payments:** Stripe Connect split with a percentage commission; cash limited to delivery.
- **Delivery:** one in-house bike group with send-to-all dispatch, a partner as backup at peak times.
- **Growth:** WELCOME coupon, launch banners for new restaurants, loyalty levels.

### 2 · Grocery and local retail marketplace

**Like:** FreshCorner Market and other neighborhood shops delivering groceries and essentials.

- **Menus:** large catalogs loaded with Spreadsheet Mode and bulk images named by product ID.
- **Options:** weights and pack sizes as product options; maximum quantities per product.
- **Schedules:** pre-orders and delivery slots for next-day delivery.
- **Delivery:** a car group for large baskets; higher minimum orders in outer zones.
- **Growth:** free delivery above a basket size, cart recovery reminders.

### 3 · Courier company adding a marketplace

**Like:** Swift Couriers, which already delivers for local shops and now sells on its own brand.

- **Strength:** the fleet already exists. Advanced logistics with batching from day one.
- **Merchants:** current delivery clients become the first stores, with business signup open.
- **Money:** commission plus a delivery fee split with drivers through driver invoices.
- **Watch:** keep separate delivery groups for marketplace orders and outside contracts.

### 4 · Multi-vertical town marketplace

**Like:** one app for a smaller town: food trucks, a florist like Bloom & Stem, a pharmacy, and beauty supplies.

- **Categories:** one per vertical, with distinct icons so customers browse quickly.
- **Stores:** different order types per store: pickup only for some, delivery for others.
- **Schedules:** food trucks change location and hours often; their owners update them in the Business App.
- **Growth:** gift cards for florists and holidays, featured stores for local events.